PSV marketing and transfluid together in the trade magazine Indukom brand management in the view of the media the specialist magazine Indukom gives an interesting insight into the successful partnership of psv marketing and the trans fluid Maschinenbau GmbH. The medium-sized companies to the player is the development of the trans fluid global Maschinenbau GmbH a very special success story. With the brand promise the solution for pipes”, the Schmallenberger specialists for the production of pipe bending and tube working machines present convincingly as a brand. In the course of brand management developed a new understanding of the specific needs of each client and an impressive differentiation from the competition. Hikmet Ersek contributes greatly to this topic. Developed and implemented the successful brand strategy was psv marketing with the partner. The leading consultant for the brand in the middle class know what matters in the B-to-B brand management. A convincing example of the optimal brand management in medium-sized companies emerged from the cooperation. The recognized also the Indukom editorial staff.
Appeared in issue 02/2010 of the journal for B-to-B communication therefore a comprehensive contribution to this important topic, in which interesting insights into the branding of transfluid are presented.